The Recharge transformation is complete.
Every Beautyrest mattress is now finely tuned to provide Recharging Sleep so that they can Get their Beautyrest®. Plus, we introduced the ultimate in sleep luxury with the luxurious Beautyrest Black and looked to the future of sleep with the innovative ComforPedic iQ.
With the introduction of the Beautyrest Recharge Technology—a pioneering combination of AirCool® Memory Foam, legendary Smart Response® Pocketed Coil technology, and our proprietary AirCool Design—everyone can be Living Life Fully Charged®.
With a commitment to innovating Beautyrest Pocketed Coil designs for better sleep, Simmons introduced Beautyrest Smart Response® Pocketed Coil technology.
These new coils offer a revolutionary shape that provides greater motion separation, conformability, individualized back support, and pressure relief.
Simmons Beautyrest pioneers hybrid technology.
Beautyrest pioneers hybrid technology in the mattress industry with the fusion of memory foam and Pocketed Coil with the introduction of Beautyrest NxG.
Simmons takes the popular memory foam sleeping experience to new heights with the release of the ComforPedic® from Beautyrest® line.
Featuring The Better Memory Foam™, the ComforPedic mattress offers consumers the perfect body-conforming combination of soft comfort and firm support.
The famous Beautyrest mattress was made even more luxurious with the introduction of the Beautyrest Black® mattress.
This line featured enhancements in opulent fabrics and foam layers as well as stronger, motion-dampening coil spring technology.
The "Bowling Ball" ads are back, by popular demand.
Both dealers and the public applaud the return of the dramatic television commercial demonstrating the unsurpassed motion separation of the Beautyrest mattress.
Advanced Pocketed Coil springs—triple-wrapped, high-carbon steel springs offering increased strength, motion separation, conformability and durability—were developed and launched, thus continuing a legacy of innovation from the originators of Pocketed Coil spring technology.
Simmons celebrated its 75th anniversary.
Beautyrest introduced the first "No-Flip" mattress — an innovation that had the rest of the industry scrambling to follow.
A HeavenlyBed® for Westin Hotels and Resorts®.
Guests from around the world were soon experiencing the joys of sleeping on Beautyrest Pocketed Coil springs.
Simmons introduced "The Bowling Ball Mattress."
This campaign dramatically illustrated how the movement of one person on the mattress was less likely to disturb his or her partner on a Simmons Beautyrest bed.
Simmons became the first mattress company to introduce the king and queen size mattresses.
Years later, they were featured in Life magazine and other national publications.
Eleanor Roosevelt was featured in print advertising for the Simmons Beautyrest line and collection.
She continued to be an advocate through her radio show into the 1930s.
John Franklin Gail, Simmons’ top engineer, designed a machine that would coil wire and insert it into fabric sleeves quickly and independently.
Gail’s Pocketed Coil spring machine generated the unique independent Pocketed Coil design that formed the basis of the Simmons Beautyrest mattress.
James Marshall patented a wrapped coil spring
Because each one was made manually, the time and labor involved drove the cost so high that they could only be found on luxury liners such as the Titanic.